Did you know there are about 16,547 SMEs in Trinidad and Tobago according to data sourced from the CSO’s Register of Business Establishments (February 2019)?
With a number like this, as a business owner, you need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition.
To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools available.
Before I dive into what tools you require as a business owner, let me tell you a short story.
My Khan runs a logistic business in the busy town of Tobago, with his major source of customer acquisition is via social media and referrals.
Because it’s a small business with limited human resources he has to handle his business social media account by himself,
while also taking orders and ensuring all delivery is done on time without any issues.
He has some problems though,
1. Staying consistent with publishing content across his social media handle Social Scheduler
2. Difficulty in monitoring what people are saying about his online
3. Needs a simple but effective website for his business
I’m certain you can relate to Mr Ann’s problems.
As a business owner, you always have your hands full with activities, forgetting some other key duties to get the business running.
Imagine being Mr Khann, how would you resolve those issues, they look negligible, but they have a compounding effect on the business growth.
Let’s look at how this situation will affect your business if not resolved and what tools you can employ to get it done.
Active social media accounts with constant content being published show your customers that you’re a legitimate business they can trust.
An active account with content and comments from existing customers, lets prospects know they’re not taking a risk engaging with your brand.
Inactivity can have the opposite result. If your brand exists on social platforms, but you rarely or never publish content, it gives the impression that no one is actively engaged in your brand. and potential customers may pass on giving you their business.
Social media is ALL about consistency.
Consistent posting relevant content – and sticking to it – is one of the best strategies to strengthen your social media presence.
Posting consistently helps to
1. Stay top of mind of your customers
2. Increase engagement.
3. Increase visibility
4. Gain customers trust
But how can you constantly push out content on your handles?
Well, it’s super easy with a social scheduling tool called Social Scheduler.
With Social Scheduler you generate leads, schedule ready-to-publish content, and communicate with your followers all from one place.
This tool makes managing social media simple and easy, so you can focus on other activities because your social media is on autopilot.
The next problem about not being able to monitor what people are saying about your business, in today’s world, the online reputation of your business is defined by your customers.
Are they dropping negative reviews, or are you being praised?
You need to be on top of every comment, review about your business every time, but it can be very difficult when you have other important aspects of the business to handle.
Another important tool you can use as a business owner to solve this is Reputation Manager
With Reputation Manager, you can monitor what people are saying about your business online and also improve your visibility in local search.
This tool also helps you monitor how well you are doing as compared to your competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
With reputation manager, you can take control of your online reputation today!
Business owners like yourself and Mr Khann needs a simple website for your business, but the issues is, you don’t even know ow to get started.
What do I need, what template, design and functionality should I consider, are some of the questions that comes to your head when thinking about owning a website for your business.
First, you need to understand why you need a website in the first place
A website does not only help you promote and sell your products and services, but it also allows your business to be different from your competitors, especially now that Website amplifies your presence online and drives customers, especially now that most customers now rely heavily on the Internet to learn everything about a company.
With that said, You can create a beautiful, one-click website from a Facebook page, in just a few seconds.
Wondering how is that possible, you see, that why i said at the beginning of this article that as a business owner, there are tools that you really need to make your life easier.
One of such tool is instant website with Facebook sync.
This tool, the easiest and fastest way for you to create a professional website for your business.
This tool connects with your existing Facebook Page to pull all of your information (like photos and videos) then automatically builds a beautiful website in seconds with no technical skills required!
How awesome is that!
These three tools, Reputation Manager, Social Scheduler, and website builder are what you need to make your life easier as a business owner in Trinidad and Tobago.
Automate some of your business processes with these tools, so you can focus on other important aspects of your business.