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Growth Tech Stack - Express

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Customer Voice
SocialScheduler
Website
Advertising Intelligence
Listing Builder

Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. Smart business owners are getting serious about soliciting feedback, but asking customers for reviews can be time-consuming.

We offer a business tool that does the heavy lifting for you, so you can gather customer experiences to boost online star power and drive more business. Win the trust of new customers, collect valuable feedback, and show up where people are looking.

Unlock a powerful feedback tool that will have you seeing stars!

Key Selling Points for Customer Voice

  • Use your happy customers to win new customers: Leverage the voice of your brand champions to improve online word-of-mouth. Invite existing customers to share their experiences online so new customers know they can trust you.
  • Collect feedback to better your business: Ensure you’re giving customers what they want and expect. Invite them to share their experiences and put their valuable feedback to work.
  • Build a targeted presence across popular review sites: Make sure your business reviews show up where your customers spend the most time. Focus on collecting feedback on the review sites that impact your business.
  • Help your business shine in local search: Maximize the SEO benefits of positive customer experiences. Gathering authentic reviews will help you show up in search so new customers can find you.
  • Reach customers wherever they are: Customer Voice gives you the flexibility to request reviews on the medium that works best for your customers—either text message or email.

Frequently Asked Questions for Customer Voice

Why do customer reviews matter?
Consumers often search online for a local business with recent reviews and an average review rating of at least four stars. If a business doesn’t fall into that category, there’s a good chance they’re losing potential customers to competitors. To avoid losing sales, it’s important to continuously generate positive reviews while managing the negative ones.
Why is it important to continuously generate new reviews?
For local businesses, having a steady stream of recent reviews is crucial. 73% of consumers say reviews written more than 3 months ago aren’t relevant anymore. Customers want to see reviews that relate to the business as it is today.
How many SMS requests can be sent per day?
Due to mobile service provider standards the daily limit of SMS requests is 150. When you are sending a large number of SMS requests per day, this helps prevent your number from being flagged as a spam account.
Why was my SMS request “dropped” and what should I do?
A dropped SMS request can be due to several reasons. Click on the tooltip next to the status to see a possible reason why the request was not able to send. Most likely it’s due to:
  • The phone number is a landline and is unable to receive text messages.
  • The number has blocked receiving messages from unknown numbers.
  • The phone associated with this number is turned off or unavailable.
  • The number you’re trying to send to may no longer exist.
  • And occasionally an SMS message will not be delivered due to being flagged by the mobile carrier or an unknown error. This can happen because of spam filtering by the service provider. In this case you can wait a moment and try to send the message again.
  • Social media is hard to do on your own. You need to come up with a nonstop stream of relevant content and engage with customers across all social channels, every single day.

    We help by giving your business one place to stay social. Generate leads, schedule ready-to-publish content, and communicate with your followers all from one place. Finally, a tool that makes managing social media simple.

    Key Selling Points for SocialScheduler

    • Post everywhere from one place: Publish and schedule posts for all your social accounts including Facebook, Instagram, Google My Business, Twitter, and LinkedIn.
    • Engage your followers: Connecting with your followers is simple. Respond to customers, share ready-to-post content, and build stronger social relationships with your followers.
    • Generate social leads: Discover new leads on Twitter and engage them with the click of a button!
    • Mobile-friendly: Use on any device, any time—this means you can post and respond in the moment, and never miss a beat.

    Frequently Asked Questions for SocialScheduler

    How can social media help me generate leads?
    It's easy! By setting up a list of searches, you can find customers in your area and start an immediate conversation. Here are 3 easy steps. First, find words and phrases that relate to your products or services. If you’re a locksmith, try “locked keys in car”. Next, respond to the relevant search results by starting a conversation or making the person an offer. And finally, seal the deal and fulfill your end of the bargain. The system will automatically record all conversations for future viewing.
    What's social media's role in customer service?
    Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.
    How are social audiences built?
    Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago.In order to create a successful following on social media, every post needs to have value. This means posting timely, relevant, and engaging content.
    What are the top features?
  • Post calendar―Effectively manage and schedule posts using a convenient calendar view
  • Mobile-friendly—Fully mobile responsive so you can work how you want
  • Analytics—Rich engagement statistics on your social posts
  • Lead finder—Configure keyword searches and geo targeting to find and engage with your target audience
  • Ready-to-post content library—Use your favourite RSS feeds to discover great content to use in your social media marketing
  • All-in-one composer—Post to Facebook, Instagram, Twitter, Google My Business, Google+, and LinkedIn
  • Direct Instagram scheduling―Plan Instagram posts in advance and then sit back as they are published automatically
  • Google Posts support―Promote your clients’ upcoming events, make special announcements, share timely offers and more
  • Configurable notifications―Get notifications on new leads, customer replies and more
  • Customer engagement―Get an aggregate view of all customer posts and respond to them directly
  • Host your website on a platform that’s fast, secure, and easy-to-use—it’s all possible when you combine Google Cloud Platform with WordPress.

    Key Selling Points for Website

    • World-class hosting with Google. Enjoy world-class and automated storage, speed, and security. Gain peace of mind knowing your site is hosted with the most trusted source on the internet—Google Cloud Platform.
    • Engaging reporting. Website Pro comes with a detailed reporting dashboard that highlights key performance metrics such as your page speed, number of website visitors, and more.
    • Robust CMS. WordPress is the number one Content Management System (CMS) in the world—powering over 60% of CMS based websites on the internet.
    • Built-in security. Website Pro performs automatic backups every day, allowing you to restore your site in one click. Plus, the included SSL certificate ensures your site provides the most secure connection to your visitors.
    • Custom Templates. Website Pro provides users with the ability to create up to 5 unique custom templates. Increase productivity by installing plugins, themes, and pages automatically when creating a new site.

    Frequently Asked Questions for Website

    What is WordPress?
    WordPress is one of the most intuitive and powerful blogging and website content management system (CMS) available today. It takes care of all the background code and programming so people can focus on designing great looking websites. And it’s open source, which means people around the world are continuously improving it and adding awesome new features.
    What is a domain name?
    A domain name is like a street address, but for the Internet. A domain name is letters and numbers followed by an ending like (.com) or (.ca). It is also the URL customers enter to find your website.
    What does "hosting" mean?
    Storing a website on a server so that it can be accessed over the Internet.
    Do I own my domain name?
    If you use an existing domain to build a site with us, you will retain ownership of that domain.
    Do I own my website?
    Yes. You own your website and can export a copy at any time.
    What does this solution include in the month cost?
    Everything you will need for a website is included in this cost—hosting, SSL certificates, *.websitepro.hosting domain, unlimited storage, migration plugin, unlimited backups, unlimited traffic, domain setup, custom templates, and support. You can host any website for this price—there are no restrictions or limits.
    Are WordPress plugins and themes restricted?
    There are no restrictions on plugins or themes—any plugin or theme can be added into Website Pro. Website Pro has its own migration, security, and backup tools, so we discourage using other plugins for these features.
    What are the benefits of Google Cloud Platform?
    Learn more here

    Advertising Intelligence is live Google Ads / Facebook Ads reporting and analysis that provides a real advertising ROI for your business. Its smart comparison tools help you to uncover recipes behind rockstar campaigns, pinpoint what’s making you money, and see the big picture of your advertising efforts. Advertising Intelligence gives you the power to become the expert in digital advertising.

    Key Selling Points for Advertising Intelligence

    • Bring your Facebook Ads and Google Ads campaigns under one roof to determine what’s working across ad platforms.
    • Pinpoint what’s making you money. Advertising Intelligence provides more than the traditional ad metrics and data points. By combining live reporting and unique sales data, you can see your true ROI.
    • Smart comparison tools make for smarter campaigns. Look at your advertising data with confidence. Smart insights and comparison tools will help you understand what types of ads are giving your business the best results.

    Frequently Asked Questions for Advertising Intelligence

    What are the top features?
  • ROI Calculator—Using Average Sale and Close Rate data collected from each unique user, a precise ROI can be calculated for your Google Ads and Facebook Ads campaigns.
  • Executive Report Integration—View reporting for advertising, along with your other products, right in Business Center. Now you can see what's happening across all digital marketing channels in one place.
  • Live ad reporting—Real time reporting for your Google Ads and Facebook Ads campaigns.
  • What advertising platforms are included with Advertising Intelligence?
  • Google Ads:
  • Search Ads
  • Display Ads
  • YouTube Video Ads
  • YouTube Search Ads
  • Facebook Ads:
  • Facebook
  • Instagram Ads
  • Messenger Ads
  • Audience Network Ads
  • Get found. Generate traffic. Grow revenue.

    Establish accurate business listings and appear in more places across the web. Packed with three powerful presence management tools—Listing Sync, Listing Distribution and My Listing—this is the most comprehensive business listing solution on the market.

    Key Selling Points for Listing Builder

    • Listing Sync: Quickly establish accurate business listings on dozens of reputable sites. Plus, sync to Google My Business, Facebook, and Twitter for no additional charge.
    • Listing Distribution: Build accurate business listings on the four major data aggregators—Infogroup, Neustar/Localeze, and Factual. These aggregators are referenced by over 300 websites.
    • My Listing: Create a mobile-responsive business listing that is optimized for local search.
    • Google Insights: Understand how your business is performing on Google Search and Maps. Google Insights in Listing Builder provides a valuable glimpse into your customer's activities.

    Frequently Asked Questions for Listing Builder

    Why is a strong presence important for a local business like me?
    A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it's extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.
    Why is it important for local business like me to have a mobile optimized listing?
    For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.